Webinar

Nature-Positive Tourism: How local leadership can balance conservation and economic growth

In this ICLEI-hosted webinar, learn how cities can protect natural ecosystems while generating revenue from sustainable tourism.

date & time
27 May 2025, 7:00AM UTC
hosted by
ICLEI – Local Governments for Sustainability
a photo of urban nature in indonesia

Anisetus Palma/Unsplash

Nature-based tourism, which accounts for over 50% of the tourism market, generates more than $600 billion annually, with wildlife tourism alone contributing $343 billion and supporting 21.8 million jobs globally (World Travel and Tourism Council). This tourism model provides essential resources for conservation efforts and protected areas, having the potential to drive sustainable development, empower local communities, and improve natural resource governance. To create a more sustainable and resilient sector, the travel industry must embrace a "Nature Positive" approach. This involves halting and reversing the damage to ecosystems, minimizing current negative impacts, and actively working to restore nature. By doing so, the tourism sector can generate a net positive impact on biodiversity.

How can cities take a nature positive approach when it comes to tourism? What aspects need to be considered while planning for this by local governments? How can we align the environmental benefits of nature conservation and economic benefits of tourism? 

Join us as we learn more from global experts and cities in Asia.

Time: 9:00-10:00 CEST / 12:30-13:30 IST / 14:00-15:00 WIB / 15:00-16:00 CST  

Speakers​​​​​ will include representatives from:

  • Ningbo City, China
  • Bitung City, Indonesia
  • IUCN
  • UNEP
  • World Bank

This webinar will be delivered with simultaneous interpretation in English, Mandarin Chinese and Bahasa Indonesia.